SMF Branding

SFM is a Tasmanian-based service that manages natural assets and provides solutions for forestry and land management tasks across Australia.

The project’s primary objective was to update SFM’s corporate identity to create a foundation for its branding. Initially, the focus was on designing a container element for the logo due to its narrow vertical shape. A new typeface was introduced, and the way headlines displayed was modified. The existing color palette was enhanced with more earthy tones, and these elements were presented in various layouts with options. As the client required the ability to edit the design elements’ content, the design was recreated and delivered in an “Office” format.

Design elements

• Identity kit (basic)
• Powerpoint template designs
• Company Oververview
• Email campaign