SMF Branding

About the Company

SFM is a Tasmanian-based service that manages natural assets and provides solutions for forestry and land management tasks across Australia.

The Project

Updating SFM’s identity to reflect professionalism and modernity. The new designs needed to feature clean lines and a dynamic style that embodies trust, innovation, and corporate strength. Additionally, the design elements had to be easily accessible and adaptable to different formats, as the client wanted their internal marketing team to manage ongoing advertising efforts.

To meet these needs, I developed a new “look and feel” that included:

Design Elements

• Mood board and concept designs

• Logo update for versatile communication

• A corporate typography style complementing their stylish product range

• Graphic elements designed that support the layouts & branding

• Carefully chosen color schemes

• Photo and imagery treatments

• Style guide

• PowerPoint templates

• Company overview document

• Email campaign elements

• Website design and development